Vlad C. Coroama is the founder of the Roegen Centre for Sustainability (Zurich, Switzerland). He received a computer science MSc degree from the TU Darmstadt, Germany, and a PhD from the ETH Zurich. Convinced that the climate crisis is one of the greatest challenges ever faced by humankind, his research revolves around the relation between computing and the environment. He contributed both methodologically and with concrete assessments to understanding the environmental impact of ICT and AI. Today, his main research interest lies in exploring the mechanisms through which computing can save resources, energy and emissions, and how to best exploit this potential, while understanding and avoiding the counteracting rebound effects.