Vivian Frick is an environmental and social psychologist at the Institute for Ecological Economy Research (IÖW), focusing on social-ecological transformation, digital transformation, mobility, and energy transitions through transdisciplinary and participatory approaches. She completed her PhD as part of the SÖF junior research group “Digitalization and Socio-Ecological Transformation,” where she examined sufficiency in digital transformation. She is also engaged in environmental advocacy through the initiative Psychology in Environmental Protection (IPU) and supports the Bits und Bäume movement.